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                  FINN PARTNERS MAKES ITS DEBUT AT JAMAICA’S REGGAE MARATHON IN NEGRIL
Jamaica Tourist Board Public Relations Agency of Record Sends Strong Team

NEW YORK – December 1, 2016 – A three member team from Finn Partners, public relations agency of record for the Jamaica Tourist Board (JTB) is set to make its debut in the 16th staging of the Reggae Marathon, Half Marathon & 10K to be held on December 3, 2016 in Negril. Justin Vallejo, Prin Bacalan and Barney Bishop of the agency’s Travel/Lifestyle Division are making their first visit to the resort town of Negril to participate in year-end calendar event which has grown since its inception.

“We are expecting a minimum of 2,500 participants from more than the 35 countries which participated last year,” notes Alfred ‘Frano’ Francis, Race Director of the Reggae Marathon, Half Marathon & 10K event.

The race begins on the IAAF-certified course at the Long Bay Beach Park, located along Negril’s famed seven-mile beach, then loop into the town of Negril, before heading north towards the town of Green Island. The event will start at 5:15 a.m. on Saturday, December 3 and the course will remain opened for six hours. New for 2016 will be the fact that marathoners must reach the half-way mark in three hours to stay in the event.

justin-finn

Vice President Justin Vallejo (left) fresh from his run in the recent TCS New York City Marathon in November leads the Finn Partners contingent which comprises Prin Bacalan and Barney Bishop, who will both compete in the 10K. Vallejo will run the marathon.

Associate Vice President Prin Bacalan recently completed her nine qualifying races to guarantee entry in the 2017 TCS New York City Marathon which she’s excited to be a part of next year. Prin runs with Team for Kids, an organization that empowers kids across the United States by providing access to health and fitness programs, building confidence and shaping positive futures. This past year, Prin completed the 2016 NYC Half Marathon and through New York Road Runners, she has raised money for charities such as God’s Love We Deliver, UAE Healthy Kidney and Achilles Hope & Possibility among others and is delighted to be making her Jamaican running debut.

Senior Account Executive Barney Bishop, who is hosting a small delegation of journalists from North America has competed previously in the Rock & Roll Arizona Marathon in 2009.

Following the race, there will be a Victory Beach Party & Awards Ceremony, dubbed ‘Finish Line Beach Bash’ at Long Bay Beach Party from 7 a.m. to 12 noon. This will feature Digicel
Rising Stars and headline acts: sister and brother reggae performers Kelissa and
Keznamdi.

Major sponsors of the 2016 Reggae Marathon, Half Marathon & 10K are: Jamaica Tourist Board, Jamdammers Running Club of Kingston, PUMA Running, Couples Resorts, JHTA – Negril Chapter and Jamaica Athletics Administrative Association (JAAA).

About Finn Partners, Inc.
Finn Partners was launched in late 2011 to realize Peter Finn’s vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong brand drivers. Finn Partners specializes in the full spectrum of public and corporate affairs services, including digital and social media. Practice areas include arts, consumer, CSR and social impact, education, health, technology and travel & lifestyle.

Since its inception four years ago, Finn Partners has received six agency awards that are indicators of client and cultural leadership: “Best Midsize Agency” in 2015, “Best Agency to Work For” in 2013 and “Best New Agency” in 2012 from the Holmes Report and “Midsize PR Firm of the Year” in 2015 and “Top Places to Work in PR” in 2013 from PR News. Headquartered in New York City, the company has approximately 550 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.
reggae-marathon-2016

 

 

The 16th staging of the Reggae Marathon, Half Marathon & 10K will be held from
December 1 to 3, 2016 in Negril. The run-off will begin on the IAAF-certified course
at the Long Bay Beach Park, located along Negril’s famed seven-mile beach, then
loop into the town of Negril, before heading north towards the town of Green Island.
The event will start at 5:15 a.m. on Saturday, December 3 and the course will remain
opened for six hours. New for 2016 will be the fact that marathoners must reach the
half-way mark in three hours to stay in the event.
There will be a Victory Beach Party & Awards Ceremony, dubbed ‘Finish Line Beach
Bash’ at Long Bay Beach Party from 7 a.m. to 12 noon. This will feature Digicel
Rising Stars and headline acts: sister and brother reggae performers Kelissa and
Keznamdi
“We are expecting a minimum of 2,500 participants from more than the 35 countries
which participated last year,” said Alfred ‘Frano’ Francis, Race Director of the
Reggae Marathon, Half Marathon & 10K event.
Mr. Francis said a number of groups and individuals have already registered their
attendance. In fact, he said, one participant has timed his honeymoon in Jamaica to
coincide with his participation in the sport event.
However, one of the highlights of this year’s event will be the participation of the
2016 winners of the Tottori Prefecture Marathon, in Japan, as part of a twinning
agreement between the Westmoreland Parish Council and its counterpart in Japan,
the Tottori Prefeture. To reciprocate Reggae Marathon, Half Marathon & 10K will
sponsor the 2016 male marathon winner to run in the Tottori Marathon, Japan, in
March, 2017.
In addition to accommodation, a number of hotels in Negril will be offering tours in
and around the area. JUTA Negril & Knutsford Express are the official ground
transportation partners for Reggae Marathon, Half Marathon & 10 K event. JUTA will
offer special rates on Friday, December 2 to and from the JHTA Negril Chapter’s
‘World’s Best Pasta Party’. This year, the Pasta Party will be held from 5:30 p.m. to
8:30 p.m. at Cosmo’s, across the street from Couples Swept Away Sports Complex,
to facilitate the refurbishing of rooms at the hotel.
The Reggae Marathon organising committee of the JHTA Negril Chapter also
provides a free shuttle service during the run hours on race day.
Leading up to the December event in Negril, a Burger King-sponsored ‘Run Di Road’
10K Race Day will be held on Sunday, November 6, 2016 starting from the Burger
King store at the Portmore Mall, beginning 7 a.m. Participants will be allowed to run
or walk the race. In addition, the popular 4 x 1500m relay for students will also be
opened to tertiary institutions and members of running clubs.
There will be a best dressed team competition called ‘Run De Road Swag
Competition’, which will award trophies for the best team look in the secondary,
tertiary, club and corporate categories.
“This competition will look at uniformity of outfits and team spirit,” said Mr. Francis.
Participants in ‘Run Di Road’ 10K Race Day can register at runningeventsja.com or
pick up registration forms at Burger King’s Head Office, 18 Hope Road, as well as
the Burger King stores at Portmore Mall and Braeton.
“We are very proud of the fact that we will again be using hi-tech scoring systems for
the Reggae Marathon, Half Marathon & 10K,” said Mr. Francis.
Scoring for Reggae Marathon, Half Marathon & 10K will be provided by MYLAPS Bib
Tag timing system, with live on-line tracking of runners along the course available on
www.reggaemarathon.com and interim results posed during the race.
There will be over US$10,000 in total prize money this year, together with finisher
certificates, as well as Bob Marley and Rita Marley trophies to the male and female
winners of the Reggae Marathon. In addition, there will be a special prize category
for high school boys and girls in the 10K and special prize categories for teams in the
Half Marathon and 10K.
Reggae Marathon, Half Marathon & 10K will continue the tradition of awarding
school teams in the high school category of the event with computers, through a
special point scoring system.
Last year, no local prize winner broke the Reggae Marathon course records in any of
the three events, so this year the Jamdammers Running Club of Kingston will
continue to offer a special prize purse to any local who will break any of these course
records.
Major sponsors of the 2016 Reggae Marathon, Half Marathon & 10K are:
Jamdammers Running Club of Kingston; PUMA Running; Jamaica Tourist Board;
Couples Resorts Jamaica; JHTA – Negril Chapter and Jamaica Athletics
Administrative Association (JAAA).

reggaemarathon2016-flyer

                                                       JAMAICA’S SEVEN MILE BEACH IN NEGRIL
                          SET TO WELCOME THOUSANDS FOR 16TH ANNUAL REGGAE MARATHON

KINGSTON, JAMAICA – November 1, 2016 – With just over a month to go before this year’s Reggae Marathon, running enthusiasts are getting ready for what is expected to be another stellar event. The crystal clear waters of Negril’s Seven Mile Beach will serve as the backdrop for Jamaica’s premiere endurance event, Reggae Marathon, being staged from December 1-3, 2016. Now in its 16th year, the annual marathon, half marathon and 10k run provide participants with a live sound track of the island’s beloved reggae music along the course.

“As the great reggae legend Bob Marley once said, ‘Let’s get together and feel alright.’ This is what participants will do the first weekend in December when they converge in Negril,” said Paul Pennicook, Jamaica’s Director of Tourism. “They will get an authentic Jamaican experience and see what makes Jamaica a favorite destination. Our continued sponsorship of Reggae Marathon underscores our commitment to sports tourism and the diversification of our offerings to visitors.”

The course, which is mostly flat is IAAF-certified. The race begins at the Long Bay Beach Park, located along Negril’s famed seven-mile beach, loops into Negril town, then heads north towards Green Island and ends at Long Bay Beach Park. Some of the race’s unique aspects include the enthusiastic supporters who come out to cheer, while each mile features pulsating reggae music, keeping participants in an “irie” spirit as they burn the miles. Race events get a kick-start with a fuel-up “World’s Best Pasta Party” the night before race day, a two-day marathon expo and a victory beach party on race day.
Following is a selection of hotels near the marathon course:

· The Rock House Hotel is a boutique hotel located in Negril and exudes a hip laidback atmosphere. Carved into seaside cliffs, The Rock House features a refreshing horizon pool, 34 air-conditioned rooms comprising thatched roof villas, standard rooms and studios, some with private sundecks and an overall stylish ambience that blends perfectly with the lush surroundings. www.rockhousehotel.com

· Sandals Negril is a couples-only all-inclusive resort set along the white sands of Jamaica’s famed Seven Mile Beach. With a host of modern amenities including free Wi-Fi, iPod docks and flat-screens, as well as minibars and tea and coffeemakers, guests can also look forward to seven restaurants and five bars, as well as three outdoor pools, a fitness center and a chic spa. www.sandals.com

· Riu Negril is an all-inclusive hotel overlooking Jamaica’s spectacular Bloody Bay Beach. Offering more than 400 rooms in four independent buildings, amenities include five restaurants, health and wellness center, water sports including scuba diving, kayaking and windsurfing and much more. www.riu.com

A number of travel packages that include accommodations and on island activities, are still available from the following travel agents:

· Great Vacations – a Destination Management Company in Jamaica designing memorable experiences through its travel packages. www.greatvac.com

· Amazing Running Tours – a licensed travel agency owned by a marathon runner who has been selling tours to marathons throughout the world for 15 years. www.amazingrunningtours.com

· Run of the World – specializes in marathon tour packages around the world. www.runoftheworld.com

Travelers looking to participate in Reggae Marathon can register at www.reggaemarathon.com.
For more information on Jamaica’s hotel offerings and vacation packages, visit: www.visitjamaica.com.

About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. Also in 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Jamaica was named the top three island in the world by TripAdvisor® in 2016. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook at http://www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow, on Instagram at www.instagram.com/visitjamaica,on Pinterest at www.pinterest.com/myjamaica, or on YouTube at www.youtube.com/myjamaicajtb. View the JTB blog at www.islandbuzzjamaica.com.

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